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		<title>Build Your Ad Network: The Five Step Guide</title>
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		<description><![CDATA[1. Clarify your offering. Who are your primary visitors? What kinds of advertisers do you want to attract? Let’s say your content is all about the sport of rock climbing. You could recruit other similar websites and form the Rock &#8230; <a href="http://pointcomma.net/build-your-ad-network-the-five-step-guide/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>How to create an ad network</title>
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		<pubDate>Mon, 14 May 2012 04:27:50 +0000</pubDate>
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		<description><![CDATA[Do ad networks help monetize remnant inventory or hurt a media company&#8217;s ability to charge premium CPMs? There are cases to be made on both sides, but the question remains how can a publisher take advantage of this trend in &#8230; <a href="http://pointcomma.net/how-to-create-an-ad-network/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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